Affiliate Marketing also known as PERFORMANCE MARKETING is the single fastest growth industry on the Internet. It’s also true that affiliate marketing is one of the fastest and most creative ways to make money and have a career on the Internet.
Affiliate marketing is a partnership between you and a business owner with a product or service to sell! A affiliate pays you a commission for sending traffic: potential customers to their website.
For example: say you sign up as a affiliate with a product retailer such as Wal-Mart , Macy’s or best buy, you would place their banner ads or links on your website or blog and when a visitor to your site clicks on the banner ad’s and enters the affiliates website and makes a purchase, you would earn a commission.
You as the affiliate Marketer earns a commission depending on your contract agreement with the Affiliate. How much you would earn depends on the affiliates contract agreement . In some cases even if the visitor from your site did not make a purchase the same day of the visit, you could still earn a commission if they went back 30 days later and made a purchase.
Different Ways to Enter Into Affiliate Marketing.
There are different ways to make money in affiliate marketing but the purpose is the same, to make money for the affiliate and earn you a commission..
1. Content Publishers
Web content consists of text and multimedia items including images and video. Content publishers publish web content such as news, gossip, entertainment, sports, lifestyle articles etc. A content site is comparable to a online magazine, normally content articles and columns are published on a regular basis. They make their money by posting Affiliate banner ads and sponsored ad content on their site.
Bloggers are also content publishers, specific niche blogs can range from personal hobbies to consumer product reviews to tips & tricks on everyday-life topics like saving money or parenting. Depending on the blogger, they may use affiliate banners or include affiliate links throughout their blog posts.
Discussion forums and social media sites content, is user generated , meaning their content is normally created by their users. Facebook would be an example of user generated published content .
2. Coupon Affiliates
It is a known fact that the average person will not turn their back on a bargain! It is no wonder Coupon or Deal sites are the most popular type of affiliate sites on the Internet.
Affiliates offer coupon or discount codes to their users and earn commissions on any sales that result from someone clicking through one of their links to a merchant site.
Couponcabin.com. and RetailMeNot are good examples of coupon affiliates. They are both popular sites and eCommerce-friendly websites that consumers turn to when they’re looking for a deal.
Couponcabin.com is a good model to follow they sort coupons by the expiring soon, by sales, free shipping, freebies, even printable and grocery coupons. Offers.com, and JoeShopping are also great examples of this type of Affiliate Marketing Program.
3. Data Feeds Affiliates
Data Feed affiliates employ data feeds, as well as comparison shopping engines. An example is pricegrabber.com these type sites are very useful websites. For example: if we go to pricegrabber.com and search for any product. Let’s use computers for our example. It pulls up computers from the stores with which it works through affiliate programs.
You will see that there’s Walmart and amazon.com, all of these would be linked through affiliate links.
4. Email Affiliate
Some email affiliates put out a newsletter or collect an email list and send out regular emails full of their affiliate links and banners. Working with email affiliates can be risky, especially if they’re not CAN-SPAM compliant.
5. Loyalty and Incentives Affiliates.
These affiliates would facilitate the desired end user action by offering them an incentive, say, cash back or points or virtual currency. Basically , they will share a part of their payout, a part of the payment received from the affiliate merchant. Cashback offers, donations to charitable organizations and contributions to scholarship funds are by far the most popular forms of incentives used by this type of affiliates.
For example bigcrumbs.com. They describe their process as a three-step process where you create an account, then you shop through one of the links they provide, and the purchases get credit to your BigCrumbs account, so you get the listed cash-back rate.
Basically, the cashback site would get a commission for every sale, but now they give a percentage of their commissions right back to the user who made the actual purchase.
This will mean a lower profit for the affiliate with each sale, but it more than makes up for it by offering the incentive to make many purchases money talks. Another example is the popular site is eBates.
6. Mobile and Pay Per Call Affiliates
These would be affiliates focusing either on mobile marketing or on pay-per-call marketing specifically. They will frequently bridge the gap between the online and the offline, intertwining it all with location-based marketing. Certain sites build in affiliate links to their apps. That goes for coupon or datafeed sites that have an app, but it also goes for standalone apps themselves. Popular apps like Shazam and Pandora actually use affiliate links to send users to Apple’s iTunes Store.
7. Social Media Affiliates
Social media affiliates, from forums and blogs to leveraging existing social networks, to creating their own social network, these affiliates would use social media to market the merchants that they promote.
8. Video Affiliates
Video marketing is a type of commission-based marketing. These would be affiliates that focus on video creatives, which are known to yield higher a conversion rate.
Affiliate video marketing is a type of commission-based marketing which is managed by affiliates. These affiliates create videos in order to endorse products and services for a specific business.
Working though an affiliate network offering videos to their affiliates you would select the Videos you want to promote. Using tracking software they can tell if someone clicked on the advertised product and made a purchase you would then get a commission.